OnDemand | Preventing Ecommerce Fraud while Removing User Friction
Australia is currently the 10th largest ecommerce market in the world by revenue. The ecommerce market value is at $33.1 billion, with an estimated growth rate of 8.9% in 2021.
As digital transformation accelerates initiatives like revenue collection, customer loyalty, and brand awareness are now primarily online. These online initiatives are being hijacked by hackers, leading to account takeover (ATO), fraud losses, and damaged brands. Any business that operates e-commerce applications or manages user accounts of value is now a target.
Today’s attackers have access to readily available tools, infrastructure, and compromised data, so it often costs pennies on the dollar to steal high-value data through automation. How do you demotivate these well-equipped attackers from targeting your e-comm site?
In this webinar we'll be taking you through fraud & user friction in the e-commerce sector. We will discuss:
- How to separate fake users from your real customers
- Reduce friction and improve customers experience
- Increase digital engagement and improve conversion rates
Learn how other online players are preventing fraud while removing friction for their users.