Account Takeover Fraud , Fraud Management & Cybercrime , Fraud Risk Management

IVR Fraud: 'A Fraudsters' Playground'

Pindrop's Mark Horne on How to Shift from Call-Centric to Account-Centric Defense
Mark Horne, CMO, Pindrop

Fraud in the interactive voice response channel was growing before the pandemic. Since? IVR fraud has become “a fraudsters’ playground,” says Mark Horne, CMO of Pindrop. He shares a new account-centric defensive solution.

In this video interview, Horne discusses:

  • The growth of IVR fraud;
  • New research findings about the fraud impact;
  • A new IVR fraud solution to protect banking institutions and customers.

Horne is the Chief Marketing Officer at Pindrop. He is a holistic marketing executive with a proven career record of driving strategic development and operational execution of transformational, customer-centric initiatives that impact and support organizations’ mission and growth objectives.

He has led high-performing organizations across the B2B cloud, software, and technology landscape. He has a comprehensive background in creating and spearheading strategies and programs that drive marketing planning strategy, brand awareness, customer demand, and revenue growth.


About the Author

Tom Field

Tom Field

Senior Vice President, Editorial, ISMG

Field is responsible for all of ISMG's 28 global media properties and its team of journalists. He also helped to develop and lead ISMG's award-winning summit series that has brought together security practitioners and industry influencers from around the world, as well as ISMG's series of exclusive executive roundtables.




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