The Fundamentals of Establishing Digital TrustTeleSign's Brendon O'Donovan on How to Establish and Nurture Trust
Digital trust: It's the present and immediate future of how enterprises and customers do business, says Brendon O'Donovan of TeleSign. But what are the fundamentals to create it and the tools to ensure it throughout the customer relationship?
In this video interview with Information Security Media Group, O'Donovan discusses:
- The essential elements of digital trust;
- How to balance security with the customer experience;
- Tools and techniques to nurture digital trust.
O'Donovan leads global brand, design, content, product marketing and portfolio management at TeleSign, the leader in delivering continuous trust to enterprises with global digital identity and programmable communications solutions. Prior to his role at TeleSign, he was the head of global product marketing at Cision. O'Donovan has more than 15 years of experience in building and marketing technology in startups, growth-stage and enterprise organizations.