Many organizations spin their wheels when it comes to cybersecurity, says IBM's Andy Land. They invest in tools that do everything except what security leaders are fundamentally tasked with doing: Protect the data.
Part of problem: Lack of a common definition of "data security."
"Some folks might say that's just encrypting the data," says Land, Program Director, Product Marketing- Security Systems, at IBM Security. "Others might say that's monitoring of data; some might say it's monitoring of users who use the data. And that's all of it - you have to have all of those things" and more.
In an interview about improving data protection, Land discusses:
- His definition of "data security;"
- Why big data often leads to big headaches;
- How to measure data security success.
Land is a security technology executive who runs worldwide product marketing for the People, Application, Data and Cloud Security segments at IBM Security. He has a successful background in leading marketing, product marketing/management and strategy teams at start-ups and large enterprises. Prior to IBM, Land spent seven years growing two start-ups and thee years at Sun Microsystems. He regularly speaks on trends in identity management, privacy and security.
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